This 40-minute webinar, with Jennifer Dunn, Online and Mobile Branding Lead at Mediative, will explore the positive influence that digital advertising can have on offline consumer purchase behaviour, besides generating “the click”.

This webinar will help you as you look to build positive associations, attitudes and preferences for your brand amongst the growing population of online, smartphone and tablet users.

Highlights of this session will include:

• What makes brand awareness advertising different from the typical display campaign?
• How you can implement a cross-channel strategy to boost your brand; and
• Why you should look past the click to measure engagement.

This 40-minute webinar, with Cyma Saeed, Web Marketing Manager at Allstate and Chris Pinkerton, Senior Account Director at Mediative, will discuss how to drive advanced SEO strategy across an enterprise model.

Join Cyma and Chris as they provide insight into key concepts that organizations should consider when mapping out their SEO approach.

Attendees of this webinar will learn how to:

• Build an effective SEO foundation
• Scale across multiple divisions and web properties
• Evolve your analysis of success to gain the most insight

The Introduction to Advertising Webinar with Dina Hilal, VP of Prod­uct at Blue Kai, and Alex Henault, Lead­ing Dis­play Data Adver­tis­ing at Media­tive, will walk you through the process of get­ting started with audi­ence tar­get­ing and data adver­tis­ing. You will learn how to ramp up your audi­ence tar­get­ing capa­bil­i­ties and increase the mar­ket­ing intel­li­gence that can be gained from your audi­ence data in order to achieve your per­for­mance goals.

High­lights of the ses­sion include:

• How to precisely tar­get an audi­ence with­out sac­ri­fic­ing scale
• How to capture seg­men­ta­tions that align to cus­tomer intent and help build smarter media campaigns
• How to con­sol­i­date your data tar­get­ing capa­bil­i­ties into one sys­tem to optimize your media investment

The Getting the Most From Your Google Places Listing Webinar with Ian Everdell, Website Usability and Research Manager at Mediative, will help you to identify which elements of a Google Places listing are most important to searchers.

Find out:

• What searchers look at and click on when using Google Places
• What features to leverage for more clicks on your listing
• A sneak peek at our eye tracking of Google Places on the iPhone

This webinar will highlight the key findings of our most recent eye tracking research and provide insight on how you should maximize Google Places as part of your local marketing strategy.

There are many ways to leverage Mobile Marketing such as: Location Based Marketing, SMS Marketing or having a Mobile friendly website.

Join us for a 40-minute webinar with Matthieu Houle, Director Mobile & Platforms with Yellow Pages Group, as he shares with you the top 8 ways you can leverage mobile for your business.

Without an understanding of the SEO implications, a website redesign carries a significant level of risk, and you could see a dramatic drop in your existing organic rankings, traffic and revenue.

In this 40-minute webinar Grainger’s SEO Manager, eCommerce Jeff Muendel and Mediative’s Charlotte Bourne will share with you their “Top 4 SEO Redesign Musts”.

You’ve probably heard of Foursquare and Gowalla, but is there more to location-based marketing than just checking in at your favourite coffee shop?

In this 40-minute webinar, Mediative’s Mohamed Kahlain will introduce marketers to location-based marketing, and take a look down the road to see where it is going next.

When traffic hits your website, does it move along a logical route to a mutually beneficial destination? Or, is your website creating road blocks and dead ends, frustrating your customers and costing you lost leads and revenue?

Watch this 40-minute webinar to learn from experts Lance Loveday (CEO of Closed Loop Marketing), Bill Barnes (VP of Mediative) and Ian Everdell (Usability Consultant at Mediative), as they share their insights.

How to define metrics that actually mean something to your bottom line.

Learn from experts Chris Knoch (VP Marketing, Ready Financial Group), Bill Barnes (VP of Mediative) and Kyle Grant (Senior Sponsored Search Marketing Strategist,  Mediative), as they share their insights.

Are you struggling with selling Search to the C-Suite in your company? Turn your conversations and presentations into successes!  When you focus on the value and metrics that Search provides, senior executives will be sold on Search being an essential part of their overall digital strategy.

Watch this 40-minute webinar to learn from experts Bill Barnes, VP of Mediative, Mike Moran, Chief Strategist of Converseon and Jennifer Lemming, Marketing Director of DS Waters of America, as they share their insights

Are your landing pages the place where good leads go to die? Turn those leads into conversions! When your landing page content matches your customers’ intent, conversions will follow.

Bill Barnes, VP of Mediative, and Usability Consultant Ian Everdell share tactics you can use right away to optimize landing pages and elevate your conversion levels.